Maybe you’re at the point where you’re really considering ditching color and going with black and white. Simply Lauren Marie logo design by ALICIA But what if you just need some color? Roman Films logo design by Dmitry Litvinenko When you’re in need of a type of logo that will look good virtually anywhere, there really is no better option than black and white. Or maybe it’ll be on a t-shirt or sticker or Instagram profile. It could be plastered on a wall, displayed on a banner or featured on the window of a car. For a brand that’s just starting out or looking to give its branding a total overhaul, going for a black and white logo is likely the most cost-effective option.Īs for versatility, it’s essential to consider all of the places where your logo may end up. Printing anything-seriously, anything-in black and white is cheaper than printing in color. They’re also the most cost efficient and versatile. Black and white logos are the epitome of “less is more” and with thoughtful simplicity, they often become the most memorable and successful. Sure, flashy logo colors are great when used thoughtfully, but sometimes the most effective, iconic logos are the ones that keep it super simple by employing just black and white. Enter black and white: the classic way to make your logo relatable, accessible and ridiculously versatile. But some logos don’t need vibrant color in order to make a statement. Many successful logos are supported by the vivid colors they flaunt-Coca Cola, McDonald’s and Nickelodeon, for instance. The hues you use should be chosen wisely, as they enhance the overall appearance of a logo. And one of the most important aspects of a logo is its color-or lack thereof. Whether it’s bold and beautiful or relaxed and refined, a logo can be many things. From carefully curated logo fonts to perfectly picked graphics, your logo tells current and future customers who you are and what you’re all about. Whether you’re creating a new brand or looking to reinvigorate what you already have, finding the right logo is essential.
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